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In many affiliate programs, you will often see 98% of the performance coming from 2% of your affiliates. Today I'm going to recommend that you segment your affiliate partners (those who sell for you online on a commission basis) by either being in your top 2% or your bottom 98% so that you can email each segment a different series of emails to drive sales. See Affiliate Stampede
Don't get too hung up as to whether you have 96% / 4% or even 90% / 10%; what's important for you to do is to segment your TOP affiliates from the bulk majority of your non-performing affiliates.
For Your Top 2% Affiliates:
They make up the majority of your affiliate revenues. You may know them on a first name basis and perhaps you even talk with them monthly on the phone. You may even call them your "Super Affiliates" or "Power Affiliates" or "New Generation Affiliates" as they are active, engaged and bring in more sales than the rest of your affiliates.
I recommend your segmented emails to your top 2% go in product launch cycles where you have extremely high-frequencies of emails to your top 2% of affiliates (meaning as much as 2 per day) to help them maximize the benefit of your product launch.
Outside of a product launch cycle, you should always be hitting this group bi-weekly or weekly with alerts of new case studies, new conversion analysis, new tools you provided for them or anything that will help them sell your product better.
For Your Bottom 98% of Affiliates:
You might as well call them "INACTIVE YET", meaning, they are signed up as one of your affiliates, but they have not taken any action or if they took action, they have not produced any results yet.
Sequenced autoresponder mailings to this group to help them with the very basics of how to promote your products or services may help this group get into action. see JV Revolution
The blunt reality is that a high percentage of these affiliates should be fired. My recommendation is to use email to do everything you can to help them get into action and bring it to the point where you ask them to show you what they have done to date to promote your program (helping them to resign if they really have no intention of being on your JV team).
Recommended email frequency to this group of your dead or inactive yet affiliates should be weekly to bi-weekly. You have a transactional relationship with these affiliates as they applied to be your JV partner and you have a right to mail to them and a responsibility to train them.
You may even want to do an "email take-a-way close" with them…where you give them a window of time (5-20 days) to take action to promote your product or service and if they don't produce impressions of traffic or sales; you suspend or fire them. Get your FREE DVD
For Both The Top 2% and Bottom 98% of Your Affiliates:
Yes, you must publish an Affiliate JV Partner Ezine! :-)
You knew I was going to recommend that, right? This is for the ‘up and beyond' the transactional training emails you are sending your affiliates throughout the year.
Things to include in your affiliate JV partner ezine:
In the end, you are doing all of the transactional and ezine deliveries with one primary goal in mind: Get your affiliates to email their audience on your behalf so they have a shot at making sales for you and commissions for themselves! Get your Free Website
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If you want to learn how to do something, find someone who's a mind-blowing expert at it, and then make them spill all their secrets to you. Do you want to make money online? In fact, do you want to make money on demand, whenever you want? Because I've found someone who does EXACTLY that... ...and I'll bet you've heard of this guy, too. His name is Ewen Chia, and he is THE affiliate every marketer wants promoting their products, because whatever he promotes, he sells a TON of. Now he's ready to spill his guts and tell YOU how he does it. Ewen has even promised to hold NOTHING back. In fact, he's going to give you his PROVEN, step-by-step secret system that will have you generating massive cash in just a few days from now... ...and he's backing his bold claim with his GUARANTEE that you'll make a fortune or you get your money back.
His system has been a secret until now, but he's going to reveal it all to you in a way that you can use to start seeing results almost immediately... ...even if you're just starting out! And if you've failed in the past as an affiliate, or gotten less than stellar results, forget about it. It no longer matters, because with Ewen's secrets to success, you'll make back every single penny you've ever lost... Plus you'll have the keys to earning as much as you want in the future. Does all of this sound a little too fantastic? It goes back to what I was saying... if you want to learn how to do something, find someone who's already doing it, and then just do what they do. If you find a great tasting cake, ask the baker how he made it. Follow his recipe, and you'll have your own cake that tastes just as sweet. Makes sense, doesn't it? And once you've got the recipe, you can bake as many cakes, (or in this case, sell as many products) as you want, forever and ever! The secret is in having the "recipe." Ewen Chia is the world's number one "Super-Affiliate." Don't take my word for it. You can click here for proof...
So how does Ewen make hundreds of thousands of dollars EVERY MONTH? He has his own system that took 10 years of trial and error, research and testing to develop. He's perfected his system down to the last detail. And he reveals EVERYTHING to you in "Super-Affiliates, The Easiest Way to Make a Fortune From Other People's Products." You could, of course, try to discover every secret Ewen knows through your own hard work, small successes and big mistakes, Or you could simply do what Ewen does, and start cashing those checks... If you need any turnkey from him go here find out
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